About Me!

Hi, I'm Shalina

I'm a Visual Merchandiser and Flagship Associate Merchandising Manager with Aritzia in New York City. I enjoy bringing collections to life through thoughtful styling, product placement, and visual storytelling that connects customers with the brand.

My background in Fashion Marketing allows me to balance creativity with business strategy. Every display I create considers customer behavior, product performance, and the overall shopping experience.

Over the past several years, I've progressed from Boutique Associate to Associate Merchandising Manager, leading seasonal floor sets, window installations, mannequin styling, and merchandising strategy for one of Aritzia's highest-volume locations.

Outside of work, I'm inspired by the details that shape how people experience a space. Whether I'm exploring shops, visiting museums and exhibitions, or discovering new cafés and neighborhoods, I'm constantly taking note of how design, color, and storytelling influence the way people feel.

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I believe visual merchandising is more than creating beautiful displays—it's about creating spaces that inspire customers, communicate a brand's identity, and encourage discovery.